Part II of Rockwood’s Company Culture Series

By Morgan Ziemke

Have you faced the frustration of hiring new talent for your organization and invested resources into training them, only to have them leave within their first year of hire? So far, 2021 and 2022 have revealed one of the toughest markets for employers to attract and retain employees. Some economists have informally termed this phenomenon, “The Great Resignation.”

Many factors play into why a candidate accepts a new position, but companies report that a significant factor in attracting and retaining top talent is a strong, positive company culture. As noted in part I of this series, the term “culture” refers to behavioral norms and shared values among a group of people. When you foster a strong positive company culture, you help to increase the number of employees you attract and retain.

With that in mind, consider focusing on these four trending cultural values when building out or refining your organizational culture:

In 2022, the more inclusive, collaborative, purpose-driven, transparent, open, and professional development-focused your organization is, the more likely it is to have a positive culture. By strengthening your organizational culture, you will gain a much-needed edge over other organizations to attract and retain top talent.  

Rockwood helps clients build strong organizational cultures in pursuit of their desired future state. Reach out to Rockwood at info@rockwoodcompany.com to learn more.

SOURCES

[1] Indeed Editorial Team, “Cross-Departmental Collaboration: 12 Tips to Foster it at Work.” Indeed Career Guide. Last updated April 1,2021, https://www.indeed.com/career-advice/career-development/cross-departmental-collaboration.

[2] Reece Andrew, Gabriella Kellerman, and Alexi Robichaux, “Meaning and Purpose at Work,” BetterUp, BetterUp-Meaning&Purpose.pdf (hubspotusercontent40.net).

[3] Society of Human Resource Management (SHRM). 2021. The Culture Effect: Why A Positive Workplace Culture is the New Currency.

[4] Glassdoor Team, “Transparency in the Workplace: Why It Matters and How to Practice It,” June 29, 2021, https://www.glassdoor.com/employers/blog/transparency-in-the-workplace.